Chapter Eleven: Strategies to Create and Share Content with Larger Audiences
This chapter includes advice for those looking to build a more expansive and entrepreneurial brand through e-mail lists, blogging, podcasting, webinars, or other mediums of regular communication with a range of audiences.
Chapter Resources
Podcast episodes:
Blog posts:
Image Sources for Blog Posts
- Everystockphoto: www.everystockphoto.com (use advanced search to find Creative Commons-licensed images that are free to use)
- Flickr: https://www.flickr.com/
- Flickr Creative Commons: https://www.flickr.com/creativecommons (a way to search for Creative Commons-licensed images that are free to use)
- Fotolia: https://us.fotoli.com/
- iStockPhoto: http://www.istockphoto.com/
- NIH Photo Galleries: http://www.nih.gov/about/nihphotos.htm
- Stocksy: https://www.stocksy.com/
- The Noun Project: https://thenounproject.com/
- Wikimedia Commons: https://commons.wikipedia.org/
Webinar Platforms
- Adobe Connect (http://www.adobe.com/products/adobeconnect.html)
- ClickMeeting (https://clickmeeting.com/)
- Crowdcast (https://www.crowdcast.io/)
- Google Hangout (https://hangouts.google.com/)
- GoToWebinar (https://www.gotomeeting.com/webinar/)
- WebEx (https://www.webex.com/)
- Zoom (https://zoom.us/)
Social Media Image Creation Platforms
- Adobe Spark: https://spark.adobe.com/
- Canva: https://canva.com
- Desygner: https://desygner.com/
- Diptic: http://mac.dipticapp.com/
- Easil: http://about.easil.com/
- Infogram: https://infogr.am/
- Pablo by Buffer: https://pablo.buffer.com/
- Recite: http://recite.com/
- RELAY: https://relaythat.com/
- Ripl: http://ripl.com/
- Typorama: http://www.apperto.com/typorama/
- Venngage: https://venngage.com/
Web Form Options
- Typeform (https://www.typeform.com/)
- WuFoo (http://www.wufoo.com/)
Other Resources
Academic Coaching and Writing offers webinars on branding for academics and higher education professionals:
Chapter Profiles
Bonni Stachowiak
