Resources by Chapter

Each chapter of Managing Your Professional Identity Online includes references to supplemental resources.

Browse each chapter’s resources below.

Introduction: Why Digital Identities Matter

This chapter provides an overview of current statistics on digital engagement and discusses why effectively managing one’s online presence matters for academics and higher education professionals.

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Chapter One: What Makes a Strong Digital Identity?

This chapter focuses on four components that provide a foundation for your digital professional identity and includes a six-part set of criteria for how to approach self-evaluating your online professional representations.

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Chapter Two: Choosing Where to Be Present Online

This chapter includes an overview of the various platforms where academics and higher education professionals might want to be present online and includes a range of activities to help you decide which platforms and features to prioritize.

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Chapter Three: Evaluating Your Current Digital Identity

In this chapter, using the criteria outlined in chapter one, you will be guided through a process of evaluating your current online profiles to see what might need revision or further development.

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Chapter Four: Choosing How to Represent Yourself Online

This chapter will help you explore how you want to represent yourself online regarding naming conventions, images, bio statements, and other forms of individual brand management.

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Chapter Five: Tools for Updating and Managing Your Online Presence

This chapter focuses on practical steps for updating your online profiles, offers templates and checklists to help you get organized, and provides advice for maintaining your online presence over time.

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Chapter Six: Designing an Effective Digital CV or Résumé

This chapter explains why having an updated CV or résumé to use for online profiles is a crucial component of crafting an online identity; the chapter also offers templates, worksheets, and strategies for effectively designing a CV or résumé.

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Chapter Seven: Building a Professional Website

This chapter offers an overview of the basic components needed to set up a professional website, the kinds of information that might be included there, and some general best practices for web design and development.

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Chapter Eight: Tweets, Updates, and Other Forms of Posting Online

This chapter covers various ways less static than a user profile to post information online and will also offer tools and tactics for effective updates and posts on a range of platforms.

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Chapter Nine: Building and Engaging with Online Communities

This chapter explores what it means to be online in community with others and offers tips and tactics for building digital communities and effectively engaging with others online.

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Chapter Ten: Responding to Online Conflict

In this chapter, I offer suggestions for responding to negative interactions online, whether they are aimed at you or someone else that you know; additional advice is included for administrators who are looking for ways to support employees who experience online conflict.

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Chapter Eleven: Strategies to Create and Share Content with Larger Audiences

This chapter includes advice for those looking to build a more expansive and entrepreneurial brand through e-mail lists, blogging, podcasting, webinars, or other mediums of regular communication with a range of audiences.

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Conclusion: Three Examples from Higher Education Professionals

This chapter offers a series of short essays from three academics and higher education professionals regarding their experiences with and suggestions for online identity management.

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